SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
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SCHEDULE 13G
(Rule 13d-102)
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INFORMATION TO BE INCLUDED IN STATEMENTS PURSUANT TO RULES 13d-1(b), (c)
AND (d) AND AMENDMENTS THERETO FILED PURSUANT TO 13d-2 UNDER
THE SECURITIES EXCHANGE ACT OF 1934 (Amendment No. _______)*
WILD OATS MARKETS, INC.
(Name of Issuer)
Common Stock, $0.001 Par Value Per Share
(Title of Class of Securities)
96808B107
(CUSIP Number)
May 2, 2005
(Date of Event Which Requires Filing of this Statement)
Check the appropriate box to designate the rule pursuant to which this
Schedule is filed:
[ ] Rule 13d-1(b)
[X] Rule 13d-1(c)
[ ] Rule 13d-1(d)
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* The remainder of this cover page shall be filled out for a reporting
person's initial filing on this form with respect to the subject class of
securities, and for any subsequent amendment containing information which would
alter the disclosures provided in a prior cover page.
The information required in the remainder of this cover page shall not be
deemed to be "filed" for the purpose of Section 18 of the Securities Exchange
Act of 1934 ("Act") or otherwise subject to the liabilities of that section of
the Act but shall be subject to all other provisions of the Act (however, see
the Notes).
Schedule 13G
CUSIP No. 96808B107 PAGE 2 OF 9
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(1) NAME OF REPORTING PERSON
S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
Prentice Capital Management, LP
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(2) CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
(a)[ ]
(b)[X]
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(3) SEC USE ONLY
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(4) CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
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NUMBER OF (5) SOLE VOTING POWER
0
SHARES ---------------------------------------------------
BENEFICIALLY (6) SHARED VOTING POWER
1,776,477
OWNED BY ---------------------------------------------------
EACH (7) SOLE DISPOSITIVE POWER
0
REPORTING ---------------------------------------------------
PERSON WITH (8) SHARED DISPOSITIVE POWER
1,776,477
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(9) AGGREGATE AMOUNT BENEFICIALLY OWNED
BY EACH REPORTING PERSON
1,776,477
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(10) CHECK BOX IF THE AGGREGATE AMOUNT
IN ROW (9) EXCLUDES CERTAIN SHARES [ ]
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(11) PERCENT OF CLASS REPRESENTED
BY AMOUNT IN ROW (9)
6.22%
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(12) TYPE OF REPORTING PERSON
PN
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Schedule 13G
CUSIP No. 96808B107 PAGE 3 OF 9
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(1) NAME OF REPORTING PERSON
S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
Michael Zimmerman
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(2) CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
(a)[ ]
(b)[X]
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(3) SEC USE ONLY
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(4) CITIZENSHIP OR PLACE OF ORGANIZATION
United States of America
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NUMBER OF (5) SOLE VOTING POWER
0
SHARES ---------------------------------------------------
BENEFICIALLY (6) SHARED VOTING POWER
1,776,477
OWNED BY ---------------------------------------------------
EACH (7) SOLE DISPOSITIVE POWER
0
REPORTING ---------------------------------------------------
PERSON WITH (8) SHARED DISPOSITIVE POWER
1,776,477
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(9) AGGREGATE AMOUNT BENEFICIALLY OWNED
BY EACH REPORTING PERSON
1,776,477
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(10) CHECK BOX IF THE AGGREGATE AMOUNT
IN ROW (9) EXCLUDES CERTAIN SHARES [ ]
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(11) PERCENT OF CLASS REPRESENTED
BY AMOUNT IN ROW (9)
6.22%
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(12) TYPE OF REPORTING PERSON
IN
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Schedule 13G
CUSIP No. 96808B107 PAGE 4 OF 9
ITEM 1(a). NAME OF ISSUER:
WILD OATS MARKETS, INC. (the "Company")
ITEM 1(b). ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES:
3375 Mitchell Lane
Boulder, CO 80301
ITEM 2(a). NAME OF PERSON FILING:
This statement is filed by the entities and persons listed below, all of
whom together are referred to herein as the "Reporting Persons":
(i) Prentice Capital Management, LP, a Delaware limited
partnership ("Prentice Capital Management"), with
respect to the shares reported in this Schedule 13G
held by certain investment funds and managed
accounts.
(ii) Michael Zimmerman, who is the Managing Member of (a)
Prentice Management GP, LLC, the general partner of
Prentice Capital Management, LP and (b) Prentice
Capital GP, LLC, the general partner of certain
investment funds, with respect to the shares reported
in this Schedule 13G held by certain investment funds
and managed accounts.
ITEM 2(b). ADDRESS OF PRINCIPAL BUSINESS OFFICE:
The address of the principal business office of Prentice Capital Management
and Mr. Zimmerman is 623 Fifth Avenue, 32nd Floor, New York, New York 10022.
ITEM 2(c). CITIZENSHIP:
Prentice Capital Management is a Delaware limited partnership. Michael
Zimmerman is a United States citizen.
ITEM 2(d). TITLE OF CLASS OF SECURITIES: COMMON STOCK, PAR VALUE $0.001 PER
SHARE
ITEM 2(e). CUSIP NUMBER: 96808B107
Schedule 13G
CUSIP No. 96808B107 PAGE 5 OF 9
ITEM 3. IF THIS STATEMENT IS FILED PURSUANT TO 13d-1(b) OR 13d-2(b) OR (c),
CHECK WHETHER THE PERSON FILING IS A:
(a)[ ] Broker or dealer registered under Section 15 of the Act;
(b)[ ] Bank as defined in Section 3(a)(6) of the Act;
(c)[ ] Insurance Company as defined in Section 3(a)(19) of the Act;
(d)[ ] Investment Company registered under Section 8 of the
Investment Company Act of 1940;
(e)[ ] Investment Adviser registered under Section 203 of the
Investment Advisers Act of 1940: see Rule
13d-1(b)(1)(ii)(E);
(f)[ ] Employee Benefit Plan, Pension Fund which is subject to the
provisions of the Employee Retirement Income Security Act of
1974 or Endowment Fund; see Rule 13d-1(b)(1)(ii)(F);
(g)[ ] Parent Holding Company, in accordance with Rule
13d-1(b)(ii)(G);
(h)[ ] Savings Associations as defined in Section 3(b) of the
Federal Deposit Insurance Act;
(i)[ ] Church Plan that is excluded from the definition of an
investment company under Section 3(c)(14) of the Investment
Company Act of 1940;
(j)[ ] Group, in accordance with Rule 13d-1(b)(1)(ii)(J).
IF THIS STATEMENT IS FILED PURSUANT TO Rule 13d-1(c), CHECK THIS BOX. [x]
Schedule 13G
CUSIP No. 96808B107 PAGE 6 OF 9
ITEM 4. OWNERSHIP.
Prentice Capital Management serves as principal investment manager to a
number of investment funds (including Prentice Capital Partners, LP, Prentice
Capital Partners QP, LP and Prentice Capital Offshore, Ltd.) and manages
investments for certain entities in managed accounts with respect to which it
has voting and dispositive authority over the Shares reported in this Schedule
13G. Mr. Zimmerman is the Managing Member of (a) Prentice Management GP, LLC,
the general partner of Prentice Capital Management and (b) Prentice Capital GP,
LLC, the general partner of certain investment funds. As such, he may be deemed
to control Prentice Capital Management and certain of the investment funds and
therefore may be deemed to be the beneficial owner of the securities reported in
this Schedule 13G.
To the extent permitted by law, each Reporting Person disclaims beneficial
ownership of all of the securities covered by this statement.
A. Prentice Capital Management
(a) Amount beneficially owned: 1,776,477
(b) Percent of class: 6.22%
(c) Number of shares as to which such person has:
(i) sole power to vote or to direct the vote: 0
(ii) shared power to vote or to direct the vote: 1,776,477
(iii) sole power to dispose or to direct the disposition: 0
(iv) shared power to dispose or to direct the disposition:
1,776,477
B. Michael Zimmerman
(a) Amount beneficially owned: 1,776,477
(b) Percent of class: 6.22%
(c) Number of shares as to which such person has:
(i) sole power to vote or to direct the vote: 0
(ii) shared power to vote or to direct the vote: 1,776,477
(iii) sole power to dispose or to direct the disposition: 0
(iv) shared power to dispose or to direct the disposition:
1,776,477
Schedule 13G
CUSIP No. 96808B107 PAGE 7 OF 9
ITEM 5. OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS.
Not applicable.
ITEM 6. OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON.
Not applicable.
ITEM 7. IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED
THE SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY.
Not applicable.
ITEM 8. IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP.
See Item 4.
ITEM 9. NOTICE OF DISSOLUTION OF GROUP.
Not applicable.
ITEM 10. CERTIFICATION. (if filing pursuant to Rule 13d-1(c))
Each of the Reporting Persons hereby makes the following certification:
By signing below each Reporting Person certifies that, to the best of its
knowledge and belief, the securities referred to above were not acquired and are
not held for the purpose of or with the effect of changing or influencing the
control of the issuer of the securities and were not acquired and not held in
connection with or as a participant in any transaction having that purpose or
effect.
Schedule 13G
CUSIP No. 96808B107 PAGE 8 OF 9
SIGNATURES
After reasonable inquiry and to the best of our knowledge and belief, the
undersigned certify that the information set forth in this statement is true,
complete and correct.
DATED: May 12, 2005 PRENTICE CAPITAL MANAGEMENT, LP
By: Prentice Management GP, LLC,
its General Partner
/s/ Michael Zimmerman
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Name: Michael Zimmerman
Title: Managing Member
MICHAEL ZIMMERMAN
/s/ Michael Zimmerman
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Michael Zimmerman
Schedule 13G
CUSIP No. 96808B107 PAGE 9 OF 9
EXHIBIT 1
JOINT ACQUISITION STATEMENT
PURSUANT TO RULE 13d-1(k)
The undersigned acknowledge and agree that the foregoing statement on
Schedule 13G, is filed on behalf of each of the undersigned and that all
subsequent amendments to this statement on Schedule 13G, shall be filed on
behalf of each of the undersigned without the necessity of filing additional
joint acquisition statements. The undersigned acknowledge that each shall be
responsible for the timely filing of such amendments, and for the completeness
and accuracy of the information concerning him or it contained therein, but
shall not be responsible for the completeness and accuracy of the information
concerning the others, except to the extent that he or it knows or has reason to
believe that such information is inaccurate.
DATED: May 12, 2005 PRENTICE CAPITAL MANAGEMENT, LP
By: Prentice Management GP, LLC,
its General Partner
/S/ MICHAEL ZIMMERMAN
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Name: Michael Zimmerman
Title: Managing Member
MICHAEL ZIMMERMAN
/S/ MICHAEL ZIMMERMAN
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Michael Zimmerman