Form 425
Entergy New Orleans, Inc.
Entergy New Orleans, Inc.
A Partner
A Partner
in
in
the
the
Community
Community
---
---
Planning
Planning
for
for
the
the
Future
Future
Filed by Entergy Corporation Pursuant to Rule 425
Under the Securities Act of 1933
Subject Company: Entergy Corporation
Commission File No. 001-11299

Entergy in New Orleans
•
Entergy New Orleans has been
providing dependable, affordable
electricity and gas to New
Orleans since 1922.
–
160,000 electric customers
–
100,000 gas customers
•
Entergy Corp. is the only
Fortune 500 headquartered in
New Orleans.

Delivering Reliable Service
•
Leader in electric and gas
reliability.
•
Improvements since
Hurricane Katrina.
•
Award-winning
emergency response.

•
My Account Online
•
Outage texting
•
View Outage website
•
Online energy efficiency
tools
Improving Customer Service and Communications

Planning for our Future
•
Sustaining affordable electricity
costs.
•
Improving the quality of life in our
communities.
•
Strong focus on economic
development and business
growth.
•
Anticipating energy needs of the
future.

Sustainable, Affordable Electricity
•
Lowered rates four years in a row.
•
Rates are among the lowest in the nation.
•
Formula rate plan ensures savings passed on to
customers.

Entergy New Orleans Fuel Mix
•
A diverse fuel mix helps
keep fuel costs low.
•
Low natural gas prices.
55%
25%
13%
7%
Nuclear
Natural Gas
Coal
Other

Giving Back: The Right Thing to Do
•
In 2011, Entergy contributed
$4.3 million to support charitable
causes in the New Orleans area.
•
More than $30 million since 2006.
•
2,000 volunteer hours annually in
New Orleans.
Working to Improve the
Communities We Serve

Focus on Economic Development
•
•
In the last two years, Entergy
In the last two years, Entergy
New Orleans has helped attract
New Orleans has helped attract
more than $127 million in new
more than $127 million in new
investments to the city.
investments to the city.
•
•
Help create more than 1,125
Help create more than 1,125
new jobs.
new jobs.

Entergy’s Economic Impact and Jobs
•
Entergy’s total economic impact in the
New Orleans metro area was more
than $866 million in 2010!
•
6,000 direct and indirect employees
in
New Orleans area including:
•
400 Entergy New Orleans employees.
•
2,200 total Entergy employees.
•
3,400 indirect employees.
Entergy plays an important role in the local economy

Meeting Future Energy Needs
•
Investment in infrastructure.
•
Energy efficiency initiatives.
•
Regional transmission
organization -
MISO.
•
Proposed spin/merge of
transmission business.

Investing in Infrastructure
•
From 2011 to 2013, Entergy plans 
to invest an estimated $500
million to expand and bolster the
transmission system throughout
Louisiana.
•
Building new 550 MW natural gas
power generation plant in
Westwego (Ninemile 6). 
•
20% purchase power agreement for
Entergy New Orleans approved by City
Council Utility Committee.

Reducing Demand: Focus on Energy Efficiency
•
$11 million energy efficiency program for New Orleans electric customers.
•
Rebates and incentives available to residential and business customers.
•
Since April 2011, helped more than 8,000 customers and 80 businesses:
o
Saved
15
million
kilowatt-hours
of
electricity
–
enough
to
power
1,300
homes for an entire year!
o
Installing more than 56,000 energy efficiency measures in New Orleans
homes and businesses.

Regional Transmission Organization
Manages the distribution of
generation and transmission of
electricity.
Manages supply, demand and cost
of production while increasing
reliability.
Allows access to a vast network of
electricity buyers and sellers.
There are currently seven RTOs in
the United States, which serve 
about 60% of U.S. energy load.

•
Midwest Independent System  Operator
(MISO) operates in 13 U.S. states and
Manitoba, Canada.
•
Large footprint.
•
Access to diverse power generation.
Customer benefits:
•
Increased efficiencies.
•
Improved system reliability.
•
Entergy New Orleans customers will
save
between
$32
-
$46
million.
($1.4 billion across Entergy)
MISO: Right Choice for Entergy & Customers

16
In
this
communication,
and
from
time
to
time,
Entergy
makes
certain
“forward-looking
statements”
within
the
meaning
of
the
Private
Securities
Litigation
Reform Act of 1995.  Except to the extent required by the federal securities laws, Entergy undertakes no obligation to publicly update or revise any
forward-looking statements, whether as a result of new information, future events, or otherwise.  Forward-looking statements involve a number of risks
and
uncertainties.
There
are
factors
that
could
cause
actual
results
to
differ
materially
from
those
expressed
or
implied
in
the
forward-looking
statements, including (i) those factors discussed in Entergy’s Annual Report on Form 10-K for the year ended December 31, 2011, its Quarterly Report
on Form 10-Q for the quarter ended March 31, 2012,  and other filings made by Entergy with the Securities and Exchange Commission; (ii) the
following
transactional
factors
(in
addition
to
others
described
elsewhere
in
this
presentation
and
in
subsequent
securities
filings)
involving
risks
inherent
in
the
contemplated
transaction,
including:
(1)
failure
to
obtain
ITC
shareholder
approval,
(2)
failure
of
Entergy
and
its
shareholders
to
recognize
the
expected
benefits
of
the
transaction,
(3)
failure
to
obtain
regulatory
approvals
necessary
to
consummate
the
transaction
or
to
obtain
regulatory approvals on favorable terms, (4) the ability of Entergy, Transco and ITC to obtain the required financings, (5) delays in consummating the
transaction or the failure to consummate the transaction, (6) exceeding the expected costs of the transaction, and (7) the failure to receive an IRS ruling
approving
the
tax-free
status
of
the
transaction;
(iii)
legislative
and
regulatory
actions;
and
(iv)
conditions
of
the
capital
markets
during
the
periods
covered by the forward-looking statements. The transaction is subject to certain conditions precedent, including regulatory approvals, approval of ITC’s
shareholders
and
the
availability
of
financing.
Entergy
cannot
provide
any
assurance
that
the
transaction
or
any
of
the
proposed
transactions
related
thereto will be completed, nor can it give assurances as to the terms on which such transactions will be consummated.
Additional Information and Where to Find It
ITC and Transco will file registration statements with the Securities and Exchange Commission (“SEC”) registering shares of ITC common stock and
Transco common units to be issued to Entergy shareholders in connection with the proposed transactions.  ITC will also file a proxy statement with the
SEC that will be sent to the shareholders of ITC.  Entergy shareholders are urged to read the prospectus and/or information statement that will be
included in the registration statements and any other relevant documents, because they contain important information about ITC, Transco and the
proposed transactions.  ITC shareholders are urged to read the proxy statement and any other relevant documents because they contain important
information about Transco and the proposed transactions.  The proxy statement, prospectus and/or information statement, and other documents
relating to the proposed transactions (when they are available) can be obtained free of charge from the SEC’s website at www.sec.gov.  The
documents, when available, can also be obtained free of charge from Entergy upon written request to Entergy Corporation, Investor Relations, P.O.
Box 61000, New Orleans, LA 70161 or by calling Entergy’s Investor Relations information line at 1-888-ENTERGY (368-3749), or from ITC upon
written request to ITC Holdings Corp., Investor Relations, 27175
Energy Way, Novi, MI 48377 or by calling 248-946-3000.
Entergy Forward-looking Information

About the Spin/Merge Proposal
System Peak
Load
26,100 MW
28,000 MW
Service Area
Seven states
Four states*
Total
Transmission
Miles
15,100 miles
15,700 miles
Service Area
Square Miles
89,850
114,669
RTO
Membership
MISO/SPP
Anticipated
MISO
membership
by 12/2013
17
*Entergy also owns limited assets in Missouri.

18
Why Spin/Merge? Why Now?
•
The world has changed. Today demands more of the grid than the grid was
built for; modern society is energy-hungry and electricity-intensive
•
Our city’s and our region’s growth, economy and prosperity are linked to
diverse, affordable and reliable electricity
•
But:
capital
investments
required
will
drive
costs
higher
for
customers
unless
new
approaches
are
taken
now
•
Estimated capital requirements
•
Entergy Utility investment needs could potentially exceed $17B over the
next decade
•
Adapting
requires
bold
strokes,
decisive
action—why
Entergy
is
proposing
this
new
model
now

19
Benefits In a Nutshell

Providing safe, reliable
affordable power.
Partner in the community.
Planning for the future.
Entergy Now and into the Future