Ownership Submission
FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
Hasker Stephen
   2. Issuer Name and Ticker or Trading Symbol
Nielsen Holdings N.V. [NLSN] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
__X__ Officer (give title below) _____ Other (specify below)
Pres. - Nielsen Global Product
(Last)
(First)
(Middle)
C/O NIELSEN HOLDINGS N.V., 85 BROAD STREET		 3. Date of Earliest Transaction (Month/Day/Year)
04/01/2014
(Street)

NEW YORK, NY 10004		 4. If Amendment, Date Original Filed(Month/Day/Year)
 6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)		 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code
(Instr. 8)		 4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)		 5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)		 6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)		 7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 04/01/2014   M   11,719 A $ 32 89,767.43 D  
Common Stock 04/01/2014   S(1)   11,719 D $ 45.02 (2) 78,048.43 D  
Common Stock 04/01/2014   M   37,500 A $ 30.19 115,548.43 D  
Common Stock 04/01/2014   S(1)   37,500 D $ 45.01 (3) 78,048.43 D  
Common Stock 04/01/2014   M   20,000 A $ 27.98 98,048.43 D  
Common Stock 04/01/2014   S(1)   20,000 D $ 45.01 (3) 78,048.43 D  

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)		 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code
(Instr. 8)		 5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)		 6. Date Exercisable and Expiration Date
(Month/Day/Year)		 7. Title and Amount of Underlying Securities
(Instr. 3 and 4)		 8. Price of Derivative Security
(Instr. 5)		 9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)		 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)		 11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Options to Purchase Common Stock $ 32 04/01/2014   M     7,813   (4) 12/21/2019 Common Stock 3,907 $ 0 15,625 D  
Options to Purchase Common Stock $ 32 04/01/2014   M     3,906   (4) 12/21/2019 Common Stock 3,906 $ 0 0 D  
Options to Purchase Common Stock $ 30.19 04/01/2014   M     37,500   (5) 05/11/2018 Common Stock 37,500 $ 0 37,500 D  
Options to Purchase Common Stock $ 27.98 04/01/2014   M     20,000   (6) 07/26/2019 Common Stock 20,000 $ 0 60,000 D  

Reporting Owners

Reporting Owner Name / Address Relationships
 Director  10% Owner  Officer  Other
Hasker Stephen
C/O NIELSEN HOLDINGS N.V.
85 BROAD STREET
NEW YORK, NY 10004		       Pres. - Nielsen Global Product  

Signatures

 /s/ Harris Black, Authorized Signatory   04/03/2014
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan.
(2) The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $45.00 to $45.03, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
(3) The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $45.00 to $45.02, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
(4) These options to purchase shares of common stock vested are currently vested and exercisable.
(5) These options to purchase shares of common stock vest in four equal annual installments on May 11, 2012, 2013, 2014 and 2015.
(6) These options to purchase shares of common stock vest in four equal annual installments on July 26, 2013, 2014, 2015 and 2016.

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