UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 8-K

                             CURRENT REPORT PURSUANT
                          TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

        Date of report (Date of earliest event reported): August 9, 2007

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                                 Dillard's, Inc.
             (Exact Name of Registrant as Specified in its Charter)

                                    Delaware
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                 (State or Other Jurisdiction of Incorporation)

                 1-6140                                71-0388071
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           (Commission File Number)                (I.R.S. Employer
                                                   Identification No.)

             1600 Cantrell Road
            Little Rock, Arkansas                        72201
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   (Address of Principal Executive Offices)            (Zip Code)

                                 (501) 376-5200
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              (Registrant's Telephone Number, Including Area Code)

                                 Not Applicable
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          (Former Name or Former Address, if Changed Since Last Report)


Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2. below):

|_|  Written  communications  pursuant to Rule 425 under the  Securities Act
     (17 CFR 230.425)

|_|  Soliciting  material pursuant to Rule 14a-12 under the Exchange Act
     (17 CFR 240.14a-12)

|_|  Pre-commencement   communications  pursuant  to  Rule  14d-2(b)  under  the
     Exchange Act (17 CFR 240.14d-2(b))

|_|  Pre-commencement   communications  pursuant  to  Rule  13e-4(c)  under  the
     Exchange Act (17 CFR 240.13e-4(c))






Item 7.01   Regulation FD Disclosure.
            -------------------------

     On August 9, 2007, the registrant issued a press release announcing sales
for the four weeks ended August 4, 2007. A copy of the press release is
furnished as Exhibit 99.

Item 9.01         Financial Statements and Exhibits
                  ---------------------------------
       99         Press Release dated August 9, 2007






                                    SIGNATURE

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                 DILLARD'S, INC.



DATED: August 9, 2007       By: James I. Freeman
       --------------           ----------------
                         Name:  James I. Freeman
                         Title: Senior Vice President & Chief Financial Officer






                                  EXHIBIT INDEX

Exhibit No.       Description
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99                Press Release dated August 9, 2007